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Role Model-Creative Directors

Mia Lundström

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Occupation: Creative director, IKEA Sweden

Location: Älmhult, Sweden

She’s working with long-term home-furnishing priorities, in terms of how people live their everyday lives, their needs and their frustrations and the opportunities and so on. That’s a quite big project that goes on all the time, but it needs to be updated and they (the company) need to have a product range for it and they need to make sure that the people developing and designing IKEA concepts really, truly understand the latest trends in society, so that they can cater toward them in a good way.

She’s also working quite a lot on some questions around the meeting with the customers in our stores. They (the company) want to create a much more vital interaction; they feel that they have been a little bit slow on the uptake with their showrooms and the impression of home-furnishing, that IKEA is a creative company and that they are in tune with society and trends and all that.

Mission: To create a better everyday life for the many people

A bureau and pendant light from IKEA’s new PS 2014 gathering. (Last March, we talked with six of the youthful architects behind the gathering.) . She’s not working with item plan particularly, she’s working with, one might say, planning the idea of home outfitting. What’s more, she generally been extremely intrigued by this. She began in the retail division and one thing kind of prompted another.

Education: She would say life and experience is her primary training. Other than that, she went to Swedish essential and secondary school and took a few courses at craftsmanship and configuration school. In any case, no college; she has gone to IKEA college. To begin with configuration occupation: To outline the room bureau of a store in Stockholm

There are large portions of her outline saints. Estrid Ericson and Josef Frank are, obviously, two of her top picks. She additionally appreciates a portion of the Danish and Finnish architects like Arne Jacobsen and Alvar Aalto. Among contemporary architects, she loves Paola Navone and Ilse Crawford. There are a considerable measure of ladies in her top picks, and she feels that we at times have excessively couple of ladies in configuration. she could name numerous, some more.

They (the company) have such a horrible office right now. They have a maxim in Swedish, “The shoemaker’s youngsters have broken shoes.” Not that we would prefer not to have great outline for ourselves, yet they have a gigantic motivation to do every one of the things that we’re doing. So they carry on with an entirely straightforward life with regards to the workplace space.

The most critical instruments for her is the telephone. The PC she could live without, however her telephone she can’t live without.

The best an aspect of her responsibilities Is that she can recognize herself with the items that she’s working with. She can simply about-face to her life and have an individual association with everything that we do. It’s not extract; it’s exceptionally fundamental and straightforward in that way.

The most exceedingly terrible an aspect of her responsibilities may be the area of her office. Älmhult is not generally the most helpful work environment; it’s a significant long drive and it’s not near an air terminal. Then again, it’s delightfully arranged, so it isn’t so much that awful.

Interview

What time do you get up and go to bed? I get up at 6:00 a.m. I should go to bed at 11:00 p.m., but usually it’s 11:30.

How do you procrastinate? I take a short walk or look at a magazine or at Instagram.

What is your favorite productivity tip or trick? To listen

What is the most important quality in a designer? Humility. And being truly passionate about people. Of course the aesthetic skills and communication skills are important. But I think that you have to start with having a passion for people; otherwise, good design won’t appear.

What is the most widespread misunderstanding about design or designers? That we copy—that designers copy everybody. Human nature is to copy and to imitate. I think that there is a strange approach around this, that just because you have designed something, you own it. I often question this with copyright, even though I understand it’s important and necessary sometimes. It is a big misunderstanding. I think that it’s good that people copy, because that means that they like something and that it’s good.

What is your most prized design possession? Some of my art, and definitely a few IKEA things that I have

What is exciting you in design right now? Just this big creative moment that’s happening right now, with people having an urge to work with their hands and be more creative and personalize things. People are more aware of what they consume, and are thinking of how to reuse things and alter things. It’s quite fascinating for us, and challenging for us as well.

If you could redesign anything, what would you choose? The refrigerator. I think it’s completely wrongly designed in terms of where the cold stuff and not-so-cold stuff should be. The warmest part is the door, but that’s where you’re supposed to put your milk, which is completely wrong. Actually, it’s true with stoves and dishwashers too—these highly used everyday things, even today the usability is not on a high level.

What do you hope to be doing in ten years? I hope that I’m still in a creative environment and that I can work creatively and share my ideas.

Lastly, who’s more fun to have a drink with: architects, industrial designers or graphic designers? Definitely graphic designers. Or maybe industrial designers. Not architects—I’ve met too many boring architects.

Works

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Colorcheck: MagnusG

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Resources: http://www.core77.com/posts/27310/IKEAs-Mia-Lundstrom-on-Tracking-Societal-Trends-and-Designing-the-Concept-of-Home-Furnishing

 

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