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Nike Company Visit

Nike – Company Visit

  • The founders: a sailor, a coasch, and an athlete
  • Mission: To bring inspiration and innovation to every athlete in the world
  • Target Market: Age 19-25
  • The meaning of mussion: If you have body, you have to do something with it

The maning of the term “athlete” here: If you have a body , you are an athlete

  • Most of Nike ad was taken from the real story
  • When designing a shoes, the design should mix with performace
  • How they promote their collections? By give any collection to a famous person (only the pron who loves to having sports) and ask them to wear it and ask him how his impression when wearing it.
  • Best of Nike: Performance footware innovation

At your service: Delivered through our digital infrastructure of apps and MyNike +

  • Starting this summer, the new Nike+ app becomes athletes’* all-access pass to Nike’s most coveted products and events via one seamless sign-on. The “plus” now equates to “personal,” and the app connects members simply and swiftly to the Nike+ Run Club, Nike+ Training Club and Nike+ SNKRS apps. It also offers members a personal store stocked with performance product recommendations and reserved invitations to their favorite sneakers. Combining these offerings, the app serves every step of an athletic life — from competition to training to sport-style — propelling members towards their potential.

The New Nike+ App Features

Feed

Easy access to the world of Nike begins in the customized “Feed” tab, which includes a continuously updated selection of stories — training tips from coaches and trainers, inspiration from Nike athletes and information about the latest Nike releases — tailored to each member’s unique interests and ambitions.

My Store

The “My Store” tab showcases clothing and footwear personalized to members’ sport and lifestyle preferences. It prioritizes their favorite products, gives expert recommendations and offers customization options through NIKEiD.

Services

The “Services” tab connects members directly to Nike+ experts, who are available to answer questions about all Nike+ services or book a 1:1 reservation in select Nike stores. Members can also connect simply and swiftly to the Nike+ Run Club, Nike+ Training Club and Nike+ SNKRS.

Pass

The “Pass” tab stores a personal QR (Quick Response) code, which can be added to Apple Wallet as well as used at any Nike retail store or event for personal recommendations and easy access.

Inbox

The “Inbox” tab is where members gain extraordinary access to Nike’s newest releases and experiences. The story behind the shoes are based on colors. The colors can be the problem solver. It has hitmat sign, so that the user know which part should they use to hit the ball (for example)

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